Why digitalize
Understand the opportunities digital technology creates for your business and the key concepts behind digital transformation.
Digital business foundations
Samaline Academy
Build the skills. Create your digital plan. Put it to work.
Practical training to help you reach customers, sell online and make technology work for your business — with coaching and follow-up business mentorship.
Curriculum developed through an ILO and Microsoft partnership.
Learn your way
Training sessions and webinars, combined with self-guided eLearning.
Work with a coach
Individual e-coaching to shape a strategy around your business and its needs.
Leave with a plan
A digitalization action plan you can apply to your own business.
The curriculum
What you’ll learn
Explore digital business solutions, decide what is relevant to your enterprise and understand how digital transformation affects your people and processes. Optional learning paths support prior and further learning.
Build your online presence
Choose how to reach your customers through social media, messaging platforms and a website that fits your business.
Sell online
Explore whether e-commerce is right for you, compare your options and understand what it takes to start selling online.
Adapt your business processes
Connect online sales to the everyday work of receiving orders, collecting payments and delivering goods.
Earn your certificate of completion
Your learning leads to a digitalization plan tailored to your business — not just theory.
Participants receive a certificate of completion upon successful submission of their digitalization plan.
Plus follow-up business mentorship as you apply your learning.
Value added to every cohort
Choose your pathway
For women and youth
Employability pathway
Build the digital skills employers look for and get ready for work in the digital economy.
See digital opportunitiesFor entrepreneurs
Self-employment pathway
Turn your training into a working business plan and grow your own enterprise with confidence.
For the whole cohort
Masterclasses
Focused masterclasses that go deeper on practical topics, included as part of your cohort experience.
Meet your trainers
Nzisa Caroline Mwanzia
Academy trainer
- MBA and CPA holder with more than 15 years experience in financial management, including 12 years managing USAID-funded programs across Kenya and East Africa.
- A certified trainer under the Women in Digital Business (WIDB) — a program backed by ILO, ITC, and Microsoft.
Dr. Elizabeth Muthoni Wachira
Academy trainer
- CIM Level 7 qualified marketer and trainer.
- 18 years building brands across Sub-Saharan Africa.
- A certified trainer under the Women in Digital Business (WIDB) — a program backed by ILO, ITC, and Microsoft.
Ready to take the next step?
Talk to us about the next intake, training schedule, fees and the right learning path for your business.
Explore the WIDB initiative